About the Role?

Job Description

Our Client an agency, providing Field Marketing & Experiential solutions bringing a fresh, passionate & innovative approach to their services.

We work exclusively for technology brands in Retail &

do our clients.

The Role:

To lead the Experiential and Events division, focused on delivering growth through new clients as well as organic growth of our existing client accounts.

Ensure client expectations are met by; leveraging knowledge of multiple retail and event environments, to develop strategically and creatively best in class campaigns, which deliver outstanding results.

Lead the team to deliver profitable campaigns that meet and exceed client KPIs through best in class client service.

Reporting to: MD

Drive for Results

  1. To lead the development of the Agencies Experiential offer
  2. To understanding the role of experiential marketing in the context of the current retail environment and consumer journey
  3. To lead the development of the experiential and events team whilst maintaining and exceeding financial and performance targets
  4. To grow revenue through new client wins
  5. Proven experience of leading field / experiential sales teams and maximising results
  6. Monitor all budgets and supplier agreements to meet margin targets
  7. To promote the company’s purpose and vision and ownership of its values and strategic objectives

Expected Behaviours

  • Constant drive for new business
  • Understanding of the wider retail landscape; to become the Agencies Experiential expert
  • Maximise all client relationships via SLA agreements and performance/KPI tracking
  • Responsible for delivering results and financial targets
  • Clearly advise clients on how to maximise their investment whilst delivering revenue target for the business

New Business

  1. To drive a new business strategy to deliver growth and ensure targets are reached
  2. Uses knowledge to build a compelling Experiential proposition for the Agency

Expected Behaviours;

  • Lives and breathes our new proposition
  • Constantly looking for new opportunities

 Customer Focus

  1. To lead the Experiential direction of client accounts based on a strong understanding
  2. To work in partnership with all clients as a trusted partner and expert
  3. To put in place measurable KPIs for all campaigns
  4. To fully understand client’s business, route to market and retail propositions

 Expected Behaviours;

  • Understand clients offers, products, problems and context
  • Able to influence senior clients to drive campaigns forward

Challenge, Creativity and Change

  1. Devise, develop and lead creative strategy for all clients
  2. Be the expert offering insight to client contacts and/or senior management throughout a campaign
  3. Draw on experience to be seen as an expert in your field
  4. Effectively communicate this during new business pitches
  5. Cross sell other group services to new and existing clients

Expected Behaviours

  • Proactively leads the team to constantly improve results
  • Uses experience to oversee campaigns and prevent issues
  • Creates a positive environment where everyone works towards a common goal
  • Can challenge, steer and influence senior decision-makers

 Teamwork& Leadership

  1. To be responsible for developing the Experiential team within the Agency
  2. Put in place a team reporting and management structure focused delivering revenue growth
  3. Develop a common vision and purpose for your team aligned to client needs and Agency Strategy
  4. Motivate the team to reach targets
  5. Create a development plan for the Experiential team
  6. Oversee and manage all aspects of the Experiential team’s professional development

 Expected Behaviours

  • Leads by example and sets expectations for the team and wider agency
  • Lead team development by through structured training

Client Services

  1. Lead the Account Management team to grow client accounts
  2. Oversee all financials including preparing forecast and board reports
  3. Maintain agreed Gross Margin figures across all accounts
  4. Share industry knowledge with a wider team
  5. To develop and retain highly effective teams that attract the best account people in the industry
  6. Complete the required budget reconciliation and forecasting ‘sign off’ process each month and hold client reconciliation’s as required
  7. Manage/support all financial aspects within the client service team including payroll, month/year-end
  8. Identify key contacts and establish the right frequency of contact

Education:

  • Educated up to degree level or equivalent
  • Excellent communication skills
  • Computer literate

Experience:

  • Candidates must come with solid experience gained at Account Director level with experience working with FMCG, alcohol and/or consumer technology accounts
  • Proven leadership experience of managing teams and someone who is naturally strategic with a deep understanding of retail and new market trends
  • Ability to lead accounts from the front while offering guidance and support to junior team members
  • Expert understanding of retail and the wider marketing and communication industry
  • Exemplary client service skills with the ability to maintain and extend client relationships
  • Experience of interacting with senior stakeholders